Video Post-Production Service Market Procurement Intelligence, Supplier Intelligence, Day One Analysis Report, 2020 – 2025
Procurement Outlook
Video post-production service is the third
stage of video development services. The first stage is pre-production, where
the video is planned, and the second stage is production, where the video is
filmed. Post-production generally includes everything that occurs after the
completion of shooting. Most of the video development companies outsource the
post-production services to third-party production companies or video agencies.
Following are the list of key
post-production services:
- Editing: It is the process of
selecting clips from the shoot and putting them in a specific order to
tell the desired story. Editing includes both picture and sound
manipulation.
- Color correction: This service tunes
the lighting and color depth in the video
- Visual effects: Visual effects are
visuals that are put in post-production with green screen composting or
muzzle flashes. CGI or computer-generated images are the most common form
of visual effects in commercial filmmaking
- Animation: Animation is the
process of making the illusion of motion by using a rapid succession of
sequential images that minimally differ from each other.
- Distribution: It deals with the distribution of the video to streaming services such as Netflix and Amazon, to social media platforms like Facebook and Instagram, to television
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Demand
Outlook
The global
video post-production services market is valued at USD12 billion in 2020 and it
is expected to grow at a CAGR of 8% from 2020 to 2025 due to the rising
adoption of OTT platforms and an increasing number of content creators
preferring OTT platforms for their new releases. North America (38%) is the
largest region of video post-production services market in 2020 followed by
Europe (36%) and APAC (19%). Based on types, promotional videos is the largest
segment in the video post-production market.
Cost Drivers
The salary of
post-production managers and editors is one of the key cost drivers of video
post-production services along with the software cost of editing, color
correction, and animation. Distribution cost also plays a major role in
determining the overall cost of video production.
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