Water-based Personal Lubricant Market to Grow Substantially CAGR Forecast Period 2017–2022

Personal lubricants are medical products that can be used to enhance sexual pleasure and promote good health. They are colloquially known as ‘lubes’. Water-based personal lubricants are a type of personal lubricants used by consumers to make sexual intercourse easy between couples. Changing perceptions regarding homosexuality in several parts of the world and increased prevalence of sex on TV have allowed couples to shed their sexual inhibitions and experiment.

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Water-based personal lubricant types available in the market include men, women, and unisex. The women segment is expected to perform better than all its counterparts. According to a study by Indiana University, lubricants are used by women to prevent vaginal tearing. Vaginal dryness is another factor commonly touted by women to reduce vaginal discomfort. Water-based personal lubricants are easily subsumed in the body after use and highly compatible with sex toys and condoms. In addition, it can reportedly prevent transfer of sexually transmitted diseases.

Capitalizing on Increased Focus on Female Sexual Health

Foria Wellness, a company specializing in female sexual health products, collaborated with Tweed Marijuana, Inc., to give the consumers of Tweed a cannabis-induced personal lubricant. The lubricant has received positive reviews from major health magazines and consumers alike. It is expected to witness a surge in sales from menopausal and post-menopausal women.

The FC2 female condom by the Female Health Company is also expected to see a spike in demand due to its compatibility with water-based lubricants. It has been known to alleviate discomfort experienced by women during sex. It expects to capitalize on the proliferation of the Internet and expansion of e-commerce sites like Amazon. Women can shop for these lubricants using the Net from the privacy of their homes.

Market Outlook

The global water-based personal lubricant market is expected to showcase high volume by 2022, according to a report on Radiant Insights, Inc. It is projected to exhibit a healthy CAGR during the forecast period (2017–2022) due to rising demand from consumers to enhance their pleasure levels.

Online and offline stores are two major distribution channels. The online store segment is expected to attain high market demand due to expansion of e-commerce websites such as Walgreens and Amazon. Key market players include Good Clean Love, Reckitt Benckiser Group plc, Ansell, and Topco. 

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